Dr. Satyaki Roy completed his graduation from the National Institute of Fashion Technology as ten pointers and on the “Best Young Designer Award” in Bologna, Italy. After graduation, he worked with some of the biggest names in Indian as well as International fashion and lifestyle Designer and Head Designer respectively. At present, he working as an academician and international fashion consultant for the past 9 years. While working around the globe and the Indian fashion industry, he found many subtle yet unique differences in fashion approaches. The way Indian consumers looking for fashion is similar yet strikingly different from the rest of the world. This book is all about the uniqueness and subtle nuances of the Indian Fashion consumer approach. This work would not have shaped up without the constant support from the author's beloved mother Mrs. Sandhya Roy, an academician from Kendriya Vidyalaya Sangathan whose continuous encouragement, unflinching faith helped him to do away with all the obstacles and come up with this book.