E-COMMERCE

We have immense pleasure in introducing first book on E-Commerce to the teacher and students of commerce and Management. This book has unique features such as it has been writing in easy language and in a lucid style with a view to explaining the concept of E-Commerce to students. While giving satisfactory explanation of theoretical aspects, it uses illustrations liberally for explaining various concepts. This book has also incorporates the latest development in the field of E-Commerce like introduction to E-Commerce, Business Model in E-Commerce, Electronic Market place etc. The author bring in contributions from their diverse backgrounds to the pages of this text textbook, making it more interesting, current and practical.