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ISBN: 978-93-87822-36-8
SKU: 18.10.87822.368 Category: Tags: ,

Glossary Of Marketing Research

by: Dr. Brijesh H Joshi

The glossary on Marketing Research has been written for the students of Bachelor of Business Administration and Bachelor of Commerce. This book concentrates on terms and meaning used in Marketing Research. For those students new to the subject I would advise that as well as using it as a ‘dictionary’. This book will definitely help […]

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Meet the Author
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Dr. Brijesh H Joshi started his teaching career as an Assistant Professor in Business Administration in 2007. He obtained his M.Com (Business Management) degree with first class from Sardar Patel University, Vallabh Vidyanagar in 2007. He completed M.Phil in Management with University second rank in 2010. He also completed MBA in 2011. He has successfully completed Ph.D. from Atal Bihari Vajpayee Government Arts and Commerce College, Devi Ahilya Vishwavidyalaya, Indore. He has traveled widely and presented his research papers at several National level and International seminar and conferences. He has published many research papers in marketing management and general management subjects. He has also presented research paper in the conference of IIM-Ahmedabad and Nirma University. He is a life time member of “National Youth Hostel of India”, “All India Commerce Conference”, “Indian Academicians and Research Association “and“All Gujarat”&North Gujarat Universities Commerce & Management Teachers Association”, Ahmedabad. At present he is working as an In-Charge Principal of Business Administration College, Palanpur (Gujarat).
Books of Dr. Brijesh H Joshi
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About This Book
Overview The glossary on Marketing Research has been written for the students of Bachelor of Business Administration and Bachelor of Commerce. This book concentrates on terms and meaning used in Marketing Research. For those students new to the subject I would advise that as well as using it as a ‘dictionary’. This book will definitely help you to understand the basic terminology of marketing research subject.
Details

ISBN: 978-93-87822-36-8
SKU: 18.10.87822.368
Publisher: RED’SHINE PUBLICATION
Publish Date: 2018
Page Count: 50

“Glossary Of Marketing Research”

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