Mr. Ashutosh B Mehta is born in Gujarat. He has completed his Bachelor of Commerce from SEMCOM College, Vallabh Vidyanagar. He has completed his Master of Commerce from P. G. Department of Business Studies of Sardar Patel University; V. V. Nagar and pursuing Master of Philosophy from the same department. He has cleared Gujarat State Level Eligibility Test for Assistant Professor. He has also cleared company secretary(CS) executive group. He has also attended various state level, national level and international level conferences and workshops and also presented research papers. His research papers are published inwell-known research journals. Because of his writing skill, this is an attempt of contribution to the field of Commerce and Management.